Singapore is like music.

We envisioned Singapore to be a vibrant soundscape. Like listening to your favourite song, visiting the new YourSingapore.com should be a warm and engaging experience. Genuine and personal, it is stimulating and upbeat, a reflection of the rhythm and dynamism of Singapore. Most importantly, like a melody that never fails to tug at your emotions, it is provocative and inspiring.

2010.

Website seemed like a repository with factual product listings.

2010 vs 2014.

2014.

A hub that constantly inspires discovery and exploration to activate social influence.

Richer and more authentic content.

We worked with globally renowned content partners like CityNomads, Going Places, Honeycombers, Honeykids, I-S Magazine and TimeOut to curate stories that are more personal to the visitors.

Adding a unique Singapore touch.

To let foreigners get a better sense of our local culture and quirks, we created a series of light-hearted infographics.

Adding a unique Singapore touch.

To let foreigners get a better sense of our local culture and quirks, we created a series of light-hearted infographics.

Browse on-the-go.

With more modern travellers relying on their mobile phones, it is important to ensure that the breadth of Singapore fits in the size of their palms.

164%

visitor engagement

20%

new visitors from social platforms

80%

visitors satisfied with site content

80%

visitors satisfied with site content

99%

willingness to share content

99%

willingness to share content

80%

found site visually appealing

24%

overall usability satisfaction