Singapore is like music.
We envisioned Singapore to be a vibrant soundscape. Like listening to your favourite song, visiting the new YourSingapore.com should be a warm and engaging experience. Genuine and personal, it is stimulating and upbeat, a reflection of the rhythm and dynamism of Singapore. Most importantly, like a melody that never fails to tug at your emotions, it is provocative and inspiring.
2010.
Website seemed like a repository with factual product listings.
2010 vs 2014.
2014.
A hub that constantly inspires discovery and exploration to activate social influence.
Richer and more authentic content.
We worked with globally renowned content partners like CityNomads, Going Places, Honeycombers, Honeykids, I-S Magazine and TimeOut to curate stories that are more personal to the visitors.
Adding a unique Singapore touch.
To let foreigners get a better sense of our local culture and quirks, we created a series of light-hearted infographics.
Adding a unique Singapore touch.
To let foreigners get a better sense of our local culture and quirks, we created a series of light-hearted infographics.
Browse on-the-go.
With more modern travellers relying on their mobile phones, it is important to ensure that the breadth of Singapore fits in the size of their palms.
↑164%
visitor engagement
20%
new visitors from social platforms
80%
visitors satisfied with site content
80%
visitors satisfied with site content
↑99%
willingness to share content
↑99%
willingness to share content
80%
found site visually appealing
↑24%
overall usability satisfaction