Singapore is like music.

We envisioned Singapore to be a vibrant soundscape. Like listening to your favourite song, visiting the new YourSingapore.com should be a warm and engaging experience. Genuine and personal, it is stimulating and upbeat, a reflection of the rhythm and dynamism of Singapore. Most importantly, like a melody that never fails to tug at your emotions, it is provocative and inspiring.

2010.

Website seemed like a repository with factual product listings.

2010 vs 2014.

2014.

A hub that constantly inspires discovery and exploration to activate social influence.

Refreshing over 400 pages.

It started with the Global english version, which was further adapted to different languages and content, serving a total of 11 key markets. With a site this scale, everything has to be modular.

Richer and more authentic content.

We worked with globally renowned content partners like CityNomads, Going Places, Honeycombers, Honeykids, I-S Magazine and TimeOut to curate stories that are more personal to the visitors.

Adding a unique Singapore touch.

To let foreigners get a better sense of our local culture and quirks, we created a series of light-hearted infographics.

Adding a unique Singapore touch.

To let foreigners get a better sense of our local culture and quirks, we created a series of light-hearted infographics.

Browse on-the-go.

With more modern travellers relying on their mobile phones, it is important to ensure that the breadth of Singapore fits in the size of their palms.

164%

visitor engagement

20%

new visitors from social platforms

80%

visitors satisfied with site content

80%

visitors satisfied with site content

99%

willingness to share content

99%

willingness to share content

80%

found site visually appealing

24%

overall usability satisfaction