Touted as the “People’s Garden”, the vision was to create an immersive experience that matches people’s behaviour and tell a compelling story of the Gardens.

The enhanced Gardens by the Bay website will be an inspiring and engaging journey of discovery that is not only designed to enhance ease of use and education, but also ensure that the Gardens flourishes to life on the digital and social landscape.

2012.

As a newly-opened attraction, the site needs to be educational and practical - serving admissions and attractions-based information.

2012 vs 2015.

2015.

The site is focused on showcasing the wide variety of events and activities at the Gardens in an inspiring and exciting manner.

Bringing the people’s Garden to life online.

Visually led.

By building a photography and iconography led browsing experience, we were able to communicate more value to the users in lesser time.

Quick and easy consumption of events-related content.

To entice visitors into taking part and finding out more about the Gardens’ various events and activities.

Social media-ready & social media-friendly.

Because it is the People’s Garden, user-generated content on social platforms like Instagram have been given higher prominence to increase user engagement via sharing and visual appeal on the website.

Quick and easy consumption of events-related content.

To entice visitors into taking part and finding out more about the Gardens’ various events and activities.

Social media-ready & social media-friendly.

Because it is the People’s Garden, user-generated content on social platforms like Instagram have been given higher prominence to increase user engagement via sharing and visual appeal on the website.