Repositioned to make banking simple, bite-sized and accessible.

The site refresh strives to encapsulate the energy as FRANK evolves to provide a full suite of products with digital capabilities for young professionals and students.

Modern banking for saavy executives and students.

The IA was restructured to include landing pages for the two distinct groups of audiences. This helped to streamline the information and only serve relevant content and products to the users.

Breaking it down.

Components are the building blocks of the site. Using a content based approach, we identified similar pieces and grouped them as components. Each component, together with its variations, is designed with a specific purpose in mind.

Building them up.

The pages were then put together using multiple components. To streamline information and cut out unnecessary clutter, similar pages take on a certain structure and flow.

Interactions help to engage users and present complicated information in bite-sized pieces.

Interactions help to engage users and present complicated information in bite-sized pieces.

Banking is serious, but it doesn't have to be boring.

Goodbye jargons and hello conversations – the revamped site speaks about money matters that’s easy and relatable to the audience. Imagery takes on a quirky spin, while emojis add liveliness and also serve as icons.

Defining a design system for the site.