Creating an impression that sticks.

Entering the market as a brand that focuses only on chocolates, Chocolate Origin must present itself in a distinguished and nifty way, without the intimidation. I adopted a sleek and minimal look to match its products, balanced with raw textures and pops of colours to play up the liveliness. Tone of voice was defined to be approachable, light-hearted and fun.

Bringing indulgence online.

Back to its beginnings as a one-store operation located at the edge of Singapore, the website played a crucial part in boosting brand awareness and online ordering. As Chocolate Origin grew, the website took on a more functional role to talk about its product range and drive purchase intent both online and in-stores.

Launch site

Continuing to build brand image and relevance through social.