Unleash your creativity and expressions.

Tapping on the unique insights that our target audience are moment chasers and collectors, we aim to showcase their superstar moments by using Frappuccinos as the catalyst and the ultimate accessory to summer fun. Starbucks launched the season with 3 Frappuccino flavours – Pop’zel, Strawberry Coconut Bliss, S’mores, created with layers and textures that help define the personality and unique drinking experience for each of them.

Bring out the superstar in you with Frappuccino this summer.

Campaigns & promos.

As part of the launch, there were various campaign and promotions such as Frappuccino frenzies and nail art contest. It is critical that we build hype around them to encourage participation.